Agenda for the ALB Japan IP Conference 2014

Please click here to download the brochure. A Japanese version of the conference programme is also availabe here.

9:15        Registration

9:40        Chair’s Opening Remarks

The Latest Legislative Developments & Government Guidelines in IP

9:45        Government Keynote: Japan’s experience in using IP-based strategies to promote innovation and growth

·         The government`s 2013 “Japan Revitalization Strategy” and the “Basic Policy Concerning IP Policy”: achieving an IP-based nation?

·         Planned revisions to the Design Act, the Trademark Act and the Patent Attorney Act

·         International harmonisation providing strengthened IP protection in Japan and for Japanese businesses expanding overseas

·         Enhanced support for SMEs, local regions and universities

HIDEO HATO

Commissioner,

Japan Patent Office (JPO)

IP Collaboration Across Borders & International Best Practices

10:15     Keynote Address: WIPO’s IP information strategy in the global digital era

·         IP protection for Japanese businesses: WIPO’s global services

·         WIPO`s take on IP cooperation in Asia/Japan

·         Digital data driven IP management

·         Japan`s initiatives in using IP-centric measures to drive economic development

MASAKI OKAMOTO

Counsellor,

World Intellectual Property Organisation (WIPO)

10:45     Applying an international patent strategy in Asia: Microsoft`s multi-jurisdictional case study

·         Microsoft`s patent management strategy

·         Policy updates on advancing currently lacking user interface protection

TOYOTAKA ABE

Director of International Patents, Asia, Director of IP,

Microsoft Japan

11:15     Refreshment Break

The Impact of Antitrust and Competition Law on IP Monetisation

11:30     Government Keynote: IP monetisation vs. compliance with anti-trust regulations

·         The Japan Fair Trade Commission (JFTC)`s IP Guidelines: the implications of conflicting competition and IP protection laws

·         Guidelines on the Standardisation and Patent Pool Arrangements

·         Violating the Anti-Monopoly Act via IPR protection practices: case studies

·         Non-assertion and cross-licensing rights: the threat of unfair trade practices

HIROYUKI ODAGIRI

Commissioner,

Japan Fair Trade Commission (JFTC)

12:00     Networking Luncheon

Commercialising IP in Japan and globally

13:10     Government Keynote: Crusading IP Monetisation and International IP Trading: The story of the HK IP Department

·         Bringing international IP trading to the forefront: successfully launching IP trading platforms

·         The innovative concept of Trading of Virtual Goods (TVG)/International copyright digital exchange

·         Collaboration across borders: streamlining IP protection and monetisation across different jurisdictions (the HK example)

PETER CHEUNG

Director-General,

Intellectual Property Department, Government of HKSAR (tbc)

13:35     IP monetisation on FRAND terms with case studies from the ICT industries

·         Essential vs. improvement patents and the standard-setting process

·         IP licensing on Fair, Reasonable and Non-Discriminatory (FRAND) terms

·         Challenges: patent trolls, third party patents, transfer of patents and prohibitive royalties

·         Reconciling conflicting standardisation and anti-trust law compliance

·         Japan-specific ICT case studies vs. Qualcomm`s world-class IP monetisation strategy

Moderator: SATORU TANAKA

Professor of Economics,

Kobe City University of Foreign Studies

SHUYA HAYASHI

Professor of Law,

Nagoya University Graduate School of Law,

Competition Review Advisory Board Member,

Ministry of Internal Affairs and Communications (MIC)

GEORGE WHITTEN

Vice President, Patent Counsel,

Qualcomm Incorporated

Anti-counterfeiting & Brand Protection

14:20     Online Brand Protection

KOHEI SEGAWA

Product Planning and Marketing,

OKI Data Corporation

YUHEI ITASAKA

Intellectual Property,

OKI Data Corporation

*Session sponsored by Thomson Reuters IP & Science

14:50     Protecting your brand effectively: The case of Coach

·         Top 3 issues/challenges created by the Internet for brand protection

·         Creating an effective online/offline “Watch” program for IP infringement

·         Mechanisms to identify fraud, enforce IPR and prevent future infringements

·         Evaluating successful counterfeit enforcement cases and the extent of possible damage recovery

MIZUHO KAGESHIMA

Director of Legal,

Coach Japan

15:05     Combating digital piracy across multiple jurisdictions

·         The implications of copyright infringement on IP monetisation in the entertainment sector

·         Effective remedies: take-down procedures (old approach) vs. updated and improved measures such as injunctive relief for overseas sites

·         Examining the Japanese landscape - the effect of Japan`s new anti-piracy law: criminal penalties for deliberate downloading of pirated content

Case study presentations followed by an interactive panel with:

JOE WELCH

Vice-President for Government Relations, Asia,

21st Century Fox

ANG KWEE TIANG,

Regional Director,

IFPI Asia

Y. HATA,

Director,

Recording industry of Japan (RIAJ)

15:50     Refreshment Break

16:05    Panel: Collaboration between brands and marketplaces for effective anti-counterfeiting measures

·         How do brand owners leverage the Internet as a business intelligence tool for controlling, identifying and fighting counterfeit products?

·         What approaches do/should Internet and e-commerce service providers (`Marketplaces`) take in the monitoring of and enforcement against unauthorised selling of products on their websites?

·         How do Marketplaces work with government and all stakeholders to develop an effective policy to safeguard fair trade?

·         What are the main challenges in implementing a proactive, long-term brand protection strategy?

Moderator: ANG KWEE TIANG,

Regional Director,

IFPI Asia

TAKAMIKI NISHIKAWA

Senior Legal Counsel,

Fox International (Japan)

MIZUHO KAGESHIMA

Director of Legal,

Coach Japan

KENSAKU TAKASE

Partner, Practice Leader, IP Group

Baker & McKenzie

16:35     Applying reputation management tools as part of overall brand protection: going beyond anti-counterfeiting efforts

·         Adopting a proactive (as opposed to a reactionary) brand protection approach

·         Dealing with “beyond anti-counterfeiting” issues: look-alike-products and reputation management on social media platforms

TAKAYUKI KITAJIMA

Representative Director and General Counsel,

Unilever Japan Holdings K.K.

YUICHI J. NAKAGAWA Legal Manager 

Unilever Japan Holdings K.K.

Optimising IP Dispute Resolution

17:05     What US IP litigation means to Japanese companies: the impact of discovery/e-Discovery processes on managing IP

·         Breaking the stereotype of Japanese corporations shying away from litigations: taking control of IP dispute settlement

·         Streamlining e-discovery in patent litigation to reduce procedural costs - the importance of reducing costs for any litigation, but especially for those against non-practicing entities (NPEs)

·         Strengths Japanese companies have in IP litigation - using those strengths to our advantage

·         Model Order, IPR, new technologies, joint defence group (JDG) etc. as tools for efficient and lower-cost litigations

AYUMI NISHINO

Manager and Attorney at Law, Intellectual Property Management Div., Licensing Dept.,

NEC Corporation

17:35     Chair’s Closing Remarks and conference closes